Wake up to new bookings.
Smart Site™ is your dance studio’s website with a booking engine built in. Where most studio websites take an inquiry, Smart Site completes the booking: any hour, new students are matched to the right class and booked in under two minutes.
Website
Built, hosted and kept online by our team.
Booking engine
New students are matched and booked at any hour.
Automations
Confirms, reminds and asks for reviews for you.
Dashboard
Every new family in one place.
Sound familiar?
Thursday, 10:38 PM
Answering new-family emails from the kitchen table.
August, fall registration
Open spots you can’t fill, and the parent who’d take one is reading ‘We’ll get back to you within 24 hours.’
Tuesday, 4:30 class
Holding spots for trials that ghost you.
Saturday, after class
Happy families, and still no new Google reviews.
Smart Site
The dance studio website that books new families while you teach.
Step 1: Found.
A parent asks Google, or their phone, for a class nearby. Your studio comes up.
Step 2: Matched.
They’re matched to the class that fits, plus one that pairs well with it. Nobody has to read your schedule and guess.
Step 3: Booked.
They choose a day for their Discovery Experience™, and they’re booked on the spot. A sibling books their own in the same sitting.
Step 4: Ready for day one.
Their confirmation and reminder go out on their own.
Already have a website? Try booking a first visit on it at 10 PM on a Sunday. Most studio websites end in a lead form. Others hand families to an AI chatbot or a front desk follow-up. Either way, it’s a handoff, not a booking. Smart Site skips the conversation and completes the booking, using only the classes you allow.
Or let our team try it for you, the way a parent would.
Get My Discovery SnapshotTheir first class feels like a big deal.
A free trial class brings the wrong families. Every new student books a Discovery Experience™, your studio’s signature first visit, with perks you curate from our list of ideas. The texts get them ready for day one before they walk in. Charge for it or keep it complimentary. You decide.
The moment they book
They get a confirmation text with the class, the day and the time, ready to add to Google Calendar or share with a friend. You get your own text and email.
You’re booked! Leah’s Discovery Experience is Thursday, Oct 29 at 5:15 PM.
Before the first class
A reminder with a PDF of what to expect on day one, like when to arrive, what to wear and whether they need dance shoes.
See you tomorrow at 5:15! Here’s what to expect on day one.
When they join your studio family
A text asking for a Google review while the excitement is fresh, sent the moment you mark them joined on your dashboard.
Hi Karly! Welcome to The Dance Lab family. If you have a minute, would you share a quick Google review? It helps other families find us.
Every family that joins gets asked for a review.
After a family joins, your Smart Site texts them for a Google review, automatically. You never have to remember to ask, and each review helps the next family find you when they search for dance classes nearby.
Included in every Smart Site plan
Every Smart Site comes with a Sidekick Button.
Put it on your social ads and posts, on a QR code, or in a link you send by text or DM. Anyone who taps it can book right there.
A parent taps it and books right there, on their phone.
Social ad
Social post
QR code
Text or DM
Booked.
A parent taps it and books right there, on their phone.
One build, then one monthly plan.
Every hour you wait, another family books somewhere else.
If you’re ready to book new students while you sleep, let’s get you set up with Smart Site.
A one-time $1,200 build, then from $99 a month.
You fill out one form and our team builds the rest. No contracts. 30-day walk-away, every dollar back.
If your Smart Site hasn’t booked 5 Discovery Experiences from 5 different families in your first 60 days live, our team works your booking path with you at no monthly charge until they land.
See all our promisesLove the website you already have? The Sidekick Button on its own puts this booking engine and dashboard on it.
See the Sidekick Button24 years behind the studio door, now opening yours.
I’m Lisa Bires. I ran a children’s dance studio with my sister, Tricia, for 24 years, and I answered a lot of parent messages at 10 PM. When COVID forced us to rebuild our program, I automated how new families came through our door. Instead of us chasing them, they showed up ready to book. Today our team builds that front door for studios like yours: the booking engine, the dashboard and the website around it.
“I had the pleasure of working with Lisa and saw firsthand her incredible work ethic and deep understanding of the dance studio industry. She consistently brings thoughtful solutions, strong technical skills, and a genuine commitment to helping studios run more efficiently. Lisa has a rare ability to turn complex ideas into practical systems that actually support studio owners.”
Erika Rogers, Dance Teacher & ChoreographerGive away the 10:38 PM shift.
Not ready to choose a plan? See where families slip away. Our team walks your studio the way a parent does, from first search to first class, and scores 17 checkpoints across the five moments where families decide. Your Discovery Snapshot™ is complimentary and lands within 48 hours. Every hour you wait, another family books somewhere else.
Find, trust, match, book, connect.
- Your score out of 100, moment by moment.
- Your strongest moment and your biggest opportunity.
- Three quick wins for this week, at no cost.
- The gaps quick fixes can’t close.
Our founder ran this same walk on her own studio’s 2022 season, before Smart Site. It scored 48 out of 100.
Your info stays private and is never shared.
Ready to talk? Book a Strategy Call.