Skip to content

Smart Site™ plans and pricing

Dance studio website, booking engine and automations. One plan.

  1. Website

    Built, hosted and kept online by our team.

  2. Booking engine

    New students are matched and booked at any hour.

  3. Automations

    Confirms, reminds and asks for reviews for you.

  4. Dashboard

    Every new family in one place.

Your one-time build is $1,200, paid up front, with every dollar back if you walk away within 30 days of go-live. Your monthly plan starts the day you launch.

Starter, $99 a month

  • Your Smart Site, up to 10 pages, built in 1 to 2 weeks
  • Matching and booking at any hour, plus your Sidekick Button (sold alone for a $500 build)
  • Booking automations: confirmations, reminders and Google review requests
  • Texts with no cap, from your studio’s own texting number
  • Your Sidekick dashboard, on your laptop or your phone
  • Hosting, Google Business Profile help, and support by email or phone
Build my Starter site

After checkout, we email you a link to book your setup call. Rather talk first? Book a Strategy Call.

Two new students’ monthly tuition covers either plan.

Everything in your build, on Starter and Growth.

  • Your pages.

    Up to 10 pages, from home and classes to an event page. We build your class schedule from the one you send, and you approve it. Turn sections on or off to fit your studio.

  • Your look and your words.

    Pick a style, and we personalize it with your logo, colors, photos and words. We walk through it with you and build it together.

  • Your booking engine.

    Day or night, new students are matched to a class you’ve chosen and booked into a Discovery Experience™, your studio’s signature first visit, complimentary or paid, your choice.

  • Your automations.

    Built and turned on for you. A confirmation goes out the moment a family books, a reminder with a what-to-expect PDF arrives before their first class, and a Google review request goes out when you mark them joined. You get a text and an email with every booking.

  • Your dashboard.

    Every new family, from booked to joined. It’s also where you edit your website, update your schedule and choose which classes are open for booking.

  • Found on Google, hosted by us.

    Every page is built to show up on Google and in AI search tools. Hosting is included, and we help with your Google Business Profile.

What stays with you.

Billing and registration. Keep your studio software for those, and open it from your dashboard in one tap.

Included in Growth

Growth runs recital, costume and comp season too.

Growth adds two-way texting, missed-call text-back, full CRM access and three season modules. We don’t suggest Growth unless you need what’s in it.

1 of 3

  • A rolling rack of recital costumes: pink tutus, gold and red sequins, purple and pale blue dresses.

    Smart Costume.

    Sizing, orders and deposits, in one place.

    Import your roster, track sizes, order costumes, send parent letters and see your margin by class and by dancer.

  • A dancer in a high kick on a competition stage

    Smart Competitor.

    Every entry fee and deadline in one place.

    Entry fees, discounts, payments and deadlines for every competition, with the deadlines on your Google Calendar.

  • “This took my time from weeks on end to finishing it all in one day.”

    Francesca M., Saint James, New York, on Smart Show

    Smart Show.

    Your recital lineup, built in a day.

    Upload your routines, and Smart Show builds a running order that spaces out each dancer’s appearances and flags tight quick changes. You keep full control of the order. Also sold on its own for $75 a year.

Built for studios like yours.

  • You’re new, or still growing. Families can find you and book from the day you go live.
  • You’re the front desk. Families book at 9 PM, and you start the morning with their names on your dashboard.
  • You teach adults too. Adults book their own first visit, the same way a parent would.

Not the right fit if

  • You’d rather talk to every new student before they book.
  • Every student needs an evaluation before they can take a class.
  • Or you’d rather your phone didn’t buzz with booked new students.

How your build happens.

  1. 30 minutes on Zoom

    Your strategy call.

    We run Smart Site live at The Dance Lab, our demo studio. If it fits and you decide to start, we begin your onboarding on the same call. Bought online? This is your setup call.

  2. Within 48 hours

    Your Sidekick Button goes live.

    Send us your class schedule and a few details. We test and turn on your Sidekick Button, so you can book new students before your website is done.

  3. Starter 1 to 2 weeks, Growth 5 to 7 days

    We build, you review.

    Finish the form at your pace. Then we build your pages, booking engine and texts while your current site stays up, and you get two rounds of changes.

  4. 30 minutes

    Your launch call.

    We connect your web address and walk you through your dashboard. Your monthly plan and both promises start that day.

Book a Strategy Call

Love your website? Keep it.

Just add the button. Families book a class right from the site they already trust.

The whole booking engine, behind one button. Put it on the site you already have, your Instagram or a Facebook ad. One tap, and a new student is matched to the right class and booked into their first visit on the spot, with no lead form and no callback. Their confirmation goes out right away, their reminder is set, and they get what to expect on day one.

It’s already part of every Smart Site. Bought alone, you get the matching, the booking, the texts and your dashboard, on any site that accepts a link. Move up to a full Smart Site later, and your $500 build counts toward the $1,200.

$500 build, then $99 a month.

Ask about it on your call

Our promises.

  1. The 30-day walk-away.

    Tell us within 30 days of go-live, and you get every dollar back.

  2. The Book 5 in 60 Guarantee.

    If your Smart Site hasn’t booked 5 Discovery Experiences from 5 different families in your first 60 days live, our team works your booking path with you at no monthly charge until they land.

    What counts toward Book 5 in 60

    A Discovery Experience counts when a new family books it through your Smart Site or Sidekick Button. Test bookings by you, your staff or our team don’t count, and bookings from the same household count once. A booking counts the moment it’s made. The 60 days start on your go-live date, which we confirm with you in writing. Your part: keep at least 3 classes open for booking.

  3. No contracts.

    Cancel anytime, and switch plans anytime.

  4. Your family records stay yours.

    Private to your studio, and yours to export anytime.

The 30-day walk-away and the Book 5 in 60 Guarantee cover the Sidekick Button on its own, too.

Book a Strategy Call

Questions owners ask us

Still have a question? Ask us on a Strategy Call, email hello@ssidekick.com or call (833) 400-5515.

  • Yours. Pick a style, and we personalize it with your logo, colors, photos and words. You can hide any section you don’t need. We go through it together on your strategy call and tailor it to fit your needs.

  • Book a strategy call, or choose a plan and we’ll email you a link to book your setup call. Then you fill out one onboarding form (you can answer by voice in many places), review your website and join a 30-minute launch call. Our team builds everything else, and you need no technical skills: after launch, changes are a simple edit in your dashboard.

  • Up to 10: home, classes, about us, schedule, contact us, studio life, a landing page, an event page, a team or competition team page, and one more page of your choice. Sections that don’t apply to your studio stay hidden, and more pages are available on request.

  • Yes. Your Sidekick Button goes live within 48 hours of sending your class schedule and a few details, so you can book new students right away. Your full Smart Site takes 1 to 2 weeks on Starter or 5 to 7 days on Growth once your form is in, plus two rounds of review. The earlier you start before your busy season, the more room you have.

  • No. Our team builds your booking path around the classes you allow and sets up your confirmations and reminders for your studio. Families are matched and booked on the spot, with no chatbot and no callback.

  • Free brings the wrong client. If you want a premium client, you want them coming in already belonging, not trying you out. The Discovery Experience is your signature first visit, and it comes with more than a class: the welcome, the reminders and what to expect on day one.

  • Yes. You mark which classes open for Discovery Experience booking on your onboarding form, and you can change it later. When a class fills, mark it full, take it off booking, or keep it open as a waitlist that shows on your dashboard.

  • Not on their own. New students land on your Sidekick dashboard automatically (or you add one by hand), and you can export them as a CSV or Excel file to upload to your studio software if it allows. Add your software’s link to your dashboard so it’s one tap away.

  • Carriers require it to register your studio’s texting number. We buy that number for your studio (a toll-free 800 number unless you’d prefer a local one) and register it so your texts get delivered. Until the carriers approve it, confirmations and reminders go out by email, so you’re taking bookings from day one.

  • Confirmation, reminder and review texts are included on every plan, with no cap, sent one-way from your studio’s texting number. Two-way texting and missed-call text-back come with Growth.

  • Yes, anytime. Reach out and our team switches your plan. Moving up to Growth turns on Smart Show, Smart Costume and Smart Competitor, and Smart Show is ready within one business day.

  • If your second location shares your website and just needs its own location and dashboard, it’s $99 a month with no build fee. If each location gets its own website, each website is its own $1,200 build.

  • There’s no contract, so you can cancel anytime. Your family records are yours to export as a CSV or Excel file, and your web address stays yours. The website itself is part of the service, so it stays with us, and the Growth modules turn off with your plan.

  • Yes. Families keep finding you while we build, and on launch day your Smart Site takes its place. We recommend keeping your old website’s account open through your 30-day walk-away, then canceling it.

  • Yes. On your launch call we connect your web address to your Smart Site, and if your email runs on that address, we don’t touch a single email setting. No web address yet? We get you one at the standard price for the name you choose, and it’s yours to keep.

  • Every page is built to show up on Google, and we do everything we can to carry your current ranking over. Nobody can honestly promise a Google ranking, so we don’t.

  • Yes, because families decide after your desk closes. Smart Site books them at 9 PM, so your team starts the day with booked families instead of forms to answer. The dashboard comes with two logins: one for you and one for your team.

  • Your website runs on a secure connection (SSL). Your family information belongs to your studio, stays private to your studio and can be exported anytime.

  • Our team does. Email hello@ssidekick.com or call (833) 400-5515, and we reply within one business day. Most changes you can make yourself in your dashboard.

Still have a question? Ask us on a Strategy Call, email hello@ssidekick.com or call (833) 400-5515.

Little dancers in bright leotards and tutus stand in a line, smiling, waiting for class to start.

A year from now, if nothing changes.

  • Next fall registration, a dad scrolls dance studios on his phone after his daughter’s bedtime. Yours looks great.
  • Your contact form says someone will be in touch. The studio across town lets him book Tuesday’s class right there, so he does.
  • You never find out he was looking. Your Tuesday class starts the season with three empty spots.
  • That family was yours to book.

See it book a class before you choose.

Give us 30 minutes on Zoom. We’ll walk your booking path the way a parent sees it, run Smart Site live and tell you straight whether it fits. Bring whoever helps you decide.

Book a Strategy Call

Not ready to talk? Get My Discovery Snapshot

Complimentary, within 48 hours.